Why working at Payt feels more like a passion than a job - Sanne de Vries, Marketing Professional
“I don’t really care what I’m going to do; I just want to work at Payt,” I said three years ago during my job interview with Sander, which mainly revolved around ambition, discipline, and growth. And I still feel exactly the same way. Payt doesn’t feel like work to me; it’s something that makes me incredibly happy, and I’m willing to give it my all.
I first heard about Payt through my uncle, Willem. He works in sales for Payt and always spoke highly of it. A company with intelligent and enthusiastic people, an innovative product, and a great company culture. Where you take responsibility for your work and have a lot of freedom in making choices, as long as you can argue them well. Willem thought I would fit in there. I was also very excited about it, but I had to finish my studies first.
After completing my studies, I wasn’t sure which direction I wanted to head. What did I want to do every day? And what kind of company did I want to work for? It was a tough decision. What I did know very well is that I was ambitious and could learn just about anything. I remembered the conversations I had with Willem about Payt and decided to apply for a job that was open at the time, which happened to be a marketing position. The great thing about this role was that it was a completely new internal position within the company, as the marketing was outsourced to an external agency at the time. So, I would be building something that wasn’t really there yet. Challenge accepted! I just wanted to work at Payt; the rest I could learn!
My colleague Niels and I were given the trust to build the marketing department at Payt, along with Sander. How were we going to do that? I had to figure that out, but my ambition and growth mindset came in handy. A marketing strategy, a new website, branding, ATL, TTL, and BTL marketing, online marketing, campaign measurability, content marketing, events, partner marketing, graphic design… marketing encompasses it all, and I learned a lot and grew quickly.
Now, three years later, we actually have a marketing team: Niels, Aida, and myself. In a natural way, we each took ownership of different aspects within marketing and together with the entire company we work to further grow Payt. I get a lot of energy from it; collaborating with great colleagues, taking the marketing to a higher level, and having a clear shared goal for Payt. I often hear people around me say, “When you talk about Payt, there’s a sparkle in your eyes.” That’s exactly how it feels; it’s just my company.
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